Social Media Manager

Job Title: Social Media Manager
Location: Turtle Bay Resort, Oʻahu, Hawaiʻi
Department: Marketing
Reports To: Director of Marketing

Position Summary

Turtle Bay Resort is seeking a creative, strategic, and highly organized Social Media Manager to lead and grow our social media presence across key platforms. This role is responsible for developing engaging content, managing day-to-day social activity, growing brand awareness, and showcasing the unique guest experience, natural beauty, and lifestyle of Turtle Bay Resort.

The ideal candidate is equal parts storyteller, trend-spotter, content strategist, and brand guardian — someone who knows how to turn everyday resort moments into content people want to save, share, and book because of.

Key Responsibilities

• Develop and execute a social media strategy aligned with Turtle Bay Resort’s brand, marketing goals, and seasonal campaigns
• Manage daily activity across platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and other emerging channels as appropriate
• Create, schedule, publish, and optimize engaging content including photos, videos, Reels, Stories, captions, and short-form copy
• Capture on-property content that highlights resort accommodations, dining, activities, wellness offerings, events, weddings, and the North Shore lifestyle
• Collaborate with internal teams including marketing, sales, food and beverage, spa, events, and guest experience to surface timely content opportunities
• Maintain a cohesive brand voice and visual identity across all channels
• Monitor social trends, platform updates, and cultural moments to keep content fresh, relevant, and high-performing
• Engage with followers by responding to comments, messages, tags, and guest-generated content in a timely and brand-appropriate manner
• Manage community sentiment and escalate guest service concerns when needed
• Build and maintain a content calendar tied to promotions, holidays, events, partnerships, and resort priorities
• Track social media performance and provide regular reports with insights, recommendations, and next-step strategy
• Support influencer partnerships, creator visits, brand collaborations, and user-generated content initiatives
• Coordinate with photographers, videographers, designers, and agency partners as needed
• Assist with paid social campaigns by partnering with internal teams or external agencies on creative direction and campaign execution

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality, Journalism, or a related field preferred
• 3+ years of experience managing social media for a hospitality, travel, lifestyle, luxury, or consumer-facing brand
• Strong understanding of social media platforms, content strategy, and current digital trends
• Proven ability to create compelling content that drives engagement, brand awareness, and audience growth
• Excellent writing, editing, and communication skills
• Experience with social scheduling, analytics, and reporting tools
• Strong eye for visual storytelling, branding, and aesthetics
• Comfortable shooting and editing mobile-first photo and video content
• Ability to work both strategically and hands-on in a fast-paced environment
• Strong organizational skills and attention to detail
• Flexible schedule with willingness to capture content during events, weekends, or special resort moments when needed

DEMO PURPOSES ONLY

Compensation details: 85000-100000 Yearly Salary